7. Competitors and opportunities
Competitors
Add up to 10 competitors per project under Competitors → Add a competitor, for example competitor.com. Their subdomains count as theirs.
Suggested competitors lists the domains that appear most often in the top 10 for your keywords. Add them with one click.
For each competitor you see, on your tracked keywords:
- Visibility compared with yours;
- Top 3 / Top 10: how many of your keywords they rank for there;
- Ahead of you: keywords where they rank better;
- Gaps: keywords where they are on page one and at least 10 places ahead of you, or you are not in the top 100.
Click a competitor to see the keyword-by-keyword comparison.
Competitor data comes from your rank checks at no extra cost, so history starts when you add a competitor.
Opportunities
Every 6 hours, SEO Control Center looks for concrete improvements in your own data:
| Type | Example |
|---|---|
| Quick win | A keyword or search query on positions 4–20 with real demand: reaching the top 3 would bring clearly more clicks |
| Low click-through rate | A query or page on page one gets less than half the clicks usual for its position: improve the title and description |
| Ranking decline | A tracked keyword that was in the top 20 lost at least 5 positions, or dropped out of the results |
| Traffic decline | A page lost at least 30 % of its clicks compared with the period before (from at least 20 clicks) |
| Competitor gap | A competitor is on page one and at least 10 places ahead of you for a tracked keyword |
| Content gap | Google shows your site for a search with real demand, but only beyond page two: no page answers it well yet |
Each opportunity shows:
- a priority, based on impact, confidence and effort;
- the data behind it, such as impressions, current CTR and expected CTR;
- an estimate of the extra clicks where possible.
Mark an opportunity done or dismiss it. If the underlying problem disappears, it moves to resolved by itself. Analyze now runs the analysis immediately. It is free, because it uses only data already on your server.