4. First steps
Create a project
A project is one website.
- Go to Projects → New project.
- Enter a name and the domain (for example
example.com). - Choose the time zone your reports should use.
The project opens on its Overview. Until everything is connected, a Get started checklist on the right shows the next steps:
- Link Google Search Console: clicks, impressions and positions (chapter 5).
- Add keywords: the search terms you care about.
- Switch on rank tracking: your Google positions for those keywords (chapter 6).
- Add competitors: compare visibility and find gaps (chapter 7).
The project pages
| Tab | What you see |
|---|---|
| Overview | The headline numbers of everything below, on one screen |
| Performance | Search Console clicks, impressions, CTR and position; charts; top queries, pages, devices and countries (7 days to 16 months) |
| Keywords | Your keywords with search volume, CPC and competition; suggestions from Search Console queries you are not tracking yet |
| Rankings | Visibility, average position, top 3/top 10, winners and losers, and the full keyword table with history per keyword |
| Competitors | Their visibility on your keywords, where they are ahead, and your gaps |
| Opportunities | Prioritised to-dos with the data behind each one |
| Settings | Name, domain, time zone, Search Console link, deleting the project |
Adding keywords
- Go to Keywords.
- Paste one keyword per line, up to 1,000 per project.
- Choose the country and language, then click Add keywords.
Search volume, CPC and competition are fetched from DataForSEO in the background, if it is connected. Metrics are reused for 30 days, so they are not paid for twice.
Tip: the Suggestions from Search Console box lists queries that already bring you impressions. Tick them and add them with one click.
Background work
Imports, rank checks and analyses run in the background with cron, usually within a few minutes. The page shows what is queued or running. If something seems stuck, look at System → Jobs (chapter 11).