Search performance
Google Search Console clicks, impressions, CTR and positions with up to 16 months of history. Bring in Bing Webmaster Tools data and submit URLs through IndexNow.
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From search data to the next useful change
Understand each URL, connect SEO to conversions, and keep clients informed. All in one application on your own hosting, with every feature in every edition.
Measure search and business results
Follow the journey from a search impression to a landing-page conversion.
Google Analytics 4
Organic Search landing-page sessions, conversions (GA4 key events) and purchase revenue for the latest 28 days. See currency, property timezone and data-limit notices in Analytics, Pages and reports.
Rank tracking
Opt-in daily or weekly Google checks on desktop or mobile, with visibility, winners, losers, history and AI Overview citations.
Competitors
Compare up to ten competitors on your tracked keywords. Visibility, overlap and gaps reuse your rank checks without another provider request.
Understand and improve each page
Start with a URL, then see the evidence and the next useful change.
Pages
One view for each stored URL: Google and Bing clicks, search queries, tracked rankings, audit issues, sampled backlinks, AI Overview citations, open opportunities and GA4 metrics.
Possible cannibalization
Spot queries where several of your pages compete in the top 20. Impression thresholds and the underlying numbers help you judge whether a change is needed.
Internal link suggestions
Find relevant, indexable pages with incoming crawl links that could link to a page ranking at positions 4–20. Existing links and alternate canonicals are excluded.
Site audit
Crawl your own site for broken pages, redirects, duplicate titles and unlinked pages. Health scores, weekly audits and CSV exports run on your server without a paid data provider.
Core Web Vitals
Request real mobile field data from Google CrUX: LCP, INP and CLS with collection dates. Results appear in Pages and Site audit; fresh results needing improvement create opportunities. Some URLs have no field data.
Opportunities
Prioritised tasks from the data already stored: quick wins, weak snippets, gaps, technical issues, link prospects, AI citations and local improvements. Each task shows its evidence.
Research links, visibility and local search
Use your own DataForSEO account for the extra data you choose to collect.
Keyword research
Search volume, CPC and difficulty, ranking keywords, keyword gaps and ideas, with sorting and filters. Add useful discoveries to your tracked keywords.
Backlinks and lost-link monitoring
Compare profiles, referring domains, anchors and link gaps. Inspect up to 1,000 live or recently lost link samples by page; optional weekly paid lost-link monitoring starts only when enabled.
AI visibility
See AI Overview citations on tracked keywords, plus brand mentions in ChatGPT and Google AI answers with weekly history. Gemini and Perplexity mention tracking is not currently available.
Local SEO and branches
Google Maps positions, competitors and Business Profile history. Track multiple branches with their own CID, area and keywords; optional weekly point checks are separate for each branch. Ranking grids cover the primary location.
Review texts
Manually import a sample of up to 100 newest Google reviews and owner replies for a known primary location or branch. Review imports are paid and separate from weekly position checks.
Turn findings into work and keep your team informed
Ask about the evidence, plan the fixes and follow progress without copying figures between tools.
Ask AI
Use your own Claude or OpenAI key to discuss your stored SEO data. Ask about a page or opportunity, export a fix plan as CSV and confirm a re-audit when you are ready. Changes require your confirmation.
AI access (MCP)
Connect ChatGPT, Claude and compatible assistants with sign-in or scoped read-only tokens. Page details are available alongside search, ranking, audit and opportunity data.
Reports
Weekly or monthly reports by e-mail, plus a printable view. Include search results, rankings, audit findings, opportunities and available GA4 conversions and purchase revenue.
Alerts and weekly digest
E-mail alerts for ranking drops, traffic declines, new audit errors, lost strong links and low budgets or balance. A Monday digest covers your visible projects, with an optional AI summary.
Budgets and spending forecast
Daily, monthly and per-request budgets for paid services, with costs recorded and a DataForSEO month-end forecast. Scheduled paid checks require opt-in.
Own the installation and the data
Every feature is included in Starter, Pro and Agency. Editions differ by project and workspace limits.
Self-hosted on shared hosting
PHP 8.5 and MySQL or MariaDB, a browser installer and one cron job. Your imported SEO data lives in your own database, with downloadable backups and signed updates.
Workspaces and roles
Separate clients and teams, invite unlimited users and control project access with owner, admin, member and viewer roles. Sensitive actions are recorded in the audit log.
Security and white label
Authenticator-based two-factor sign-in, encrypted integration credentials and scoped AI access. Use your own product name, colour and logo in the app and reports.
Connect the services you need
Google Search Console, Bing, GA4 and CrUX add a free data baseline, subject to their quotas and setup. DataForSEO lookups and the AI assistant use your own paid accounts. Provider costs are separate from the yearly licence.