Pages and insights

Page details also shows saved Google indexing evidence: reported coverage, last crawl and canonical, with its check time and any latest failure. Inspect or watch this URL opens Google indexing. Viewing a page makes no inspection request.

Page details also show recorded changes for the exact URL and site-wide notes within the displayed period. Use SEO change annotations to record edits and review their context without assuming they caused subsequent results.

Open Project → Pages to list the URLs SCC knows from connected search data, rankings, the latest completed crawl, stored backlinks and GA4. This is a catalog of stored URLs; it is not a guarantee that every URL on your website has been discovered.

Everything about one URL

Open a URL to see its Google and Bing clicks, Google search queries, tracked rankings, latest audit issues, AI Overview citations, open opportunities and sampled backlinks. When connected, GA4 adds Organic Search sessions, key events and purchase revenue, and CrUX adds mobile Core Web Vitals.

Google query rows omit some anonymized searches, so they do not always add up to page totals. Search clicks and GA4 sessions are different measurements. Missing data means the source has not supplied it, rather than a zero result.

What to improve

Each URL detail view starts with a ranked summary of useful next actions. SCC places audit errors before significant Google click declines, then ranking gains, audit warnings, internal links, possible overlapping intent, matched open opportunities and audit notices. This order is a review heuristic, not a prediction of ranking impact. Each candidate shows up to three supporting examples, a suggested next action and a link to the full evidence below.

Click declines compare the displayed 28-day search window with the preceding 28 days. Both periods need a completed Google page import for every day and stored metrics for the exact URL. A decline candidate requires at least 100 previous clicks and a drop of 30% or more. Missing metrics are not interpreted as zero; Bing weekly buckets are not compared.

Ranking candidates use Google queries at average positions 4–20 with at least 50 impressions, or stored tracked keywords at positions 4–20. Review the source dates and search intent. No candidates means only that the available evidence did not meet these rules; it does not establish that the page is problem-free.

The summary uses stored data and does not start imports, paid lookups or AI calls. Ask AI and MCP page_details receive the same recommendations and comparison availability. Their existing permissions remain unchanged.

Possible cannibalization

The Pages view highlights queries where several pages compete in the top 20. It requires at least 200 query impressions, and each candidate needs at least 50 impressions and a 10% share. Review the intent and the pages before deciding to consolidate or rewrite content; several ranking pages are not always a problem. A notice appears when the analysis reaches its row limit.

Internal link suggestions

SCC uses the latest completed crawl's link graph and relevant titles or H1s to suggest indexable, self-canonical pages with incoming links that could link to a page ranking at positions 4–20. Existing links are excluded. Suggestions do not edit your website; review and add useful links yourself.

Ask about the page

Ask AI can read the page's stored evidence. Connected MCP clients can use pages_list and page_details when their access includes Pages (pages:read). Existing tokens do not gain this permission automatically; create a token or approve a connection with the scope you need.

Backlinks by page

From Backlinks, request live links or links lost in the last 30 days. Each result stores up to 1,000 links and is a sample, not a complete count. Page details reuse the stored samples without another provider charge.

Weekly lost-link monitoring is paid and off by default. Review its estimated cost and your DataForSEO budgets before enabling it. It also refreshes lost referring domains so stored strong-link losses can feed alerts.